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Bold Eau de Parfum Is Firmenich’s Fragrance Inspired by Pantone’s 2023 Color of the Year

Scent with beet accord and Dragon-Fruit Smell-the-Taste is said to capture the exuberance, optimism and rebellious spirit of Viva Magenta.

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By: Christine Esposito

Editor-in-Chief

Firmenich has partnered with Pantone to create a unique fragrance inspired by Pantone Color of the Year for 2023, Pantone 18-1750 Viva Magenta. The fragrance, Live Bold Eau de Parfum, is said to capture the exuberance, optimism and rebellious spirit of Viva Magenta. It contains Dragon Fruit Smell-the-Taste, which Firmenich contends gives emotion and texture to its fragrance creations, as well as accords of beet and magenta vetiver. Firmenich created Live Bold using its EmotiOn program to guid...

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